Available for Projects & Consulting

Design Systems Lead & Strategist

Scaling Product Operations through Design Systems. I help organizations like Amazon and Western Union translate business strategy into efficient design infrastructure.

Scroll
Venture Lab

Bodados

Product Leadership

Bodados is my living lab where I apply end-to-end product strategy, manage complex roadmaps, and validate business hypotheses using AI.

StatusMarket Validation
ThesisSolo-Entrepreneurship @ Scale
Trusted by:
Amazon BusinessAmazon AlexaWestern Union

Operating at Scale

My approach to leading design and engineering organizations.

01

01 — Systems are liabilities without measurable ROI

Adoption metrics, performance gains, and engineering velocity are the primary success vectors, never an afterthought.

02

02 — Documentation is the infrastructure

Scalability is limited by self-service capability. If a system requires manual hand-holding, it has failed its architectural intent.

03

03 — AI as an Architectural Multiplier

Leverage AI to collapse exploration and boilerplate cycles, reserving human intelligence for strategic validation and edge-case resolution.

How AI Let Me Operate as a 5-Person Engineering Team

BODADOS2024 — Present

Founder & Solo Builder

This isn't about the app. It's about the process. Bodados proves that I don't just lead human teams at Western Union—I know how to orchestrate synthetic workforces (AI agents) to build complex software. This is a futuristic skill that positions me ahead of the curve.

AI Orchestration

Building and coordinating multiple AI agents (Antigravity) that handle code generation, testing, and deployment.

Technical Direction

Stack selection (Next.js, Supabase) to maximize ROI. Collapsed development cycles by 70%.

Business Validation

Real market testing: invitations as viral vectors, cashflow dynamics, and k-factor optimization.

Visit site
Product Model
01Input
  • Market Hypothesis
  • User Research
  • Technical Constraints
02AI Agents
  • Antigravity Framework
  • Code Generation
  • Auto-Testing
03Output
  • Production Software
  • Validated Learning
  • Scalable Infrastructure

Services / Hire

Clear scopes, pricing ranges, and outcomes.

Design Systems Mentorship

€250 / session

1:1 sessions for Design and Engineering leaders. Unblock governance, architecture, or career issues.

  • Architecture review
  • Adoption strategy
  • Resolution of political blockers
  • Career path for Design Technologists
Book session

Build With Me (Day)

€1,200 / day

A full day building together. You and me, live. We prototype, code, and solve a real problem in your system.

  • 8 hours of intense focus
  • Real pair programming
  • Real-time audit
  • Delivery of functional code
Schedule day

Design System Audit

From €3,500

Technical and process audit. In 2 weeks I tell you exactly why your system isn't scaling and how to fix it.

  • Technical debt analysis
  • Visual consistency review
  • Team interviews
  • Refactoring roadmap
Request audit

Writing

Briefs on design engineering, system architecture, and AI strategy.

Perihelion: Finding Flow State in an Age of AI InterruptionAI & Future of Work

Perihelion: Finding Flow State in an Age of AI Interruption

Architecting focus in the age of algorithmic interruption. A reflection on creative mastery, systems design, and the discipline of subtraction.

Why your Design System Manager can’t see ROIDesign Systems Mastery

Why your Design System Manager can’t see ROI

For product and engineering leadership: a technical breakdown of metrics, shared debt, and tactical maneuvers to surface systemic ROI.

Your product depends on the interface. Agents ignore it.AI & Future of Work

Your product depends on the interface. Agents ignore it.

From Alexa to Agentic Commerce: architecting interaction models for a post-screen era. What becomes of the UI when the agent is the user?

The best design system is the one you don’t notice

The best design system is the one you don’t notice

Plumbing only becomes visible when it breaks. A good design system should be invisible to developers.

Your design system doesn't fail because of bad componentsDesign Systems Mastery

Your design system doesn't fail because of bad components

It fails because nobody designed who decides when to break the rules. Governance beats any Figma library.

The two scales of design: atoms and ecosystemsDesign Systems Mastery

The two scales of design: atoms and ecosystems

A question on the last day of a design systems course changed everything—from emotional atoms to Amazon-scale ecosystems.

The Day Our Perfect Prototype Started Lying to UsDesign Systems Mastery

The Day Our Perfect Prototype Started Lying to Us

The day our perfect prototype started lying to us.

Systems Thinking in the Age of AIAI & Future of Work

Systems Thinking in the Age of AI

Systems thinking in the age of AI.

Blog post imageAI & Future of Work

Experience

A trajectory focused on the intersection of design, engineering, and scale.

B
2024 — PresentBODADOS

Operational Strategy Lead (Founder)

Building a wedding ecosystem. Collapsed development cycles by 70% using AI agents (Antigravity). Engineering custom social logic models.

W
2023 — PresentWestern Union

UX Manager (Strategy & Governance)

Architecting the European multi-brand Design System. Strategic consolidation of 146 components into 10 atomic primitives. Improvement of communication processes between roles like product, design, and development. Multimodal design system.

A
2020 — 2023Amazon Alexa

UX Engineer Manager

Architected the world's first voice design system for Alexa. Engineered high-fidelity multimodal vision prototypes for 'Rufus'. Project centered on launching Rufus due to competitors (ChatGPT), putting original vision on hold. Redefining and scaling the definition of design systems.

M
2021 — PresentMr Marcel School / UOC

Design Systems Professor

Professor in UX and Design Systems. The 'bad cop' convincing designers to leave their comfort zone and learn to read (not write) code. Documenting learned knowledge from over the years.

Current Focus

Engineering systems, auditing workflows, and recursive learning.

Product (Bodados)

Building the MVP in React. Focused on Acquisition Loops and Programmatic SEO.

Content

Writing weekly in the newsletter about Design Engineering and documenting the founder journey on Substack.

Learning

Deep diving into React (Architecture & Performance) and B2C Monetization Strategies.

Teaching

Viendo como documentar todo lo aprendido todos estos años.

Let's connect

Have a project in mind or want to collaborate? I’d love to hear from you.