Perihelion: Finding Flow State in an Age of AI Interruption
Architecting focus in the age of algorithmic interruption. A reflection on creative mastery, systems design, and the discipline of subtraction.
Scaling Product Operations through Design Systems. I help organizations like Amazon and Western Union translate business strategy into efficient design infrastructure.
Product Leadership
Bodados is my living lab where I apply end-to-end product strategy, manage complex roadmaps, and validate business hypotheses using AI.
Infrastructure that scales across distributed teams and products

A fragmented wedding industry with no shared digital workflow for vendors or couples.

Not a cosmetic redesign, but a systemic audit and federated governance strategy. Implementation of a Single Source of Truth based on design tokens. A scalable infrastructure enabling rapid localization in 4+ countries.

Creation of the world's first voice design system. High-fidelity prototypes for 'Rufus' (Next-Gen AI Assistant). Standardization of VUI patterns used by millions of users.

Creation of 'Telescope': an internal tool to assist prototyping, reducing iteration time by 45%. When tools don't exist, I build them. Democratized high-fidelity prototyping across 12+ teams.
My approach to leading design and engineering organizations.
Adoption metrics, performance gains, and engineering velocity are the primary success vectors, never an afterthought.
Scalability is limited by self-service capability. If a system requires manual hand-holding, it has failed its architectural intent.
Leverage AI to collapse exploration and boilerplate cycles, reserving human intelligence for strategic validation and edge-case resolution.
BODADOS • 2024 — Present
This isn't about the app. It's about the process. Bodados proves that I don't just lead human teams at Western Union—I know how to orchestrate synthetic workforces (AI agents) to build complex software. This is a futuristic skill that positions me ahead of the curve.
Building and coordinating multiple AI agents (Antigravity) that handle code generation, testing, and deployment.
Stack selection (Next.js, Supabase) to maximize ROI. Collapsed development cycles by 70%.
Real market testing: invitations as viral vectors, cashflow dynamics, and k-factor optimization.
Clear scopes, pricing ranges, and outcomes.
1:1 sessions for Design and Engineering leaders. Unblock governance, architecture, or career issues.
A full day building together. You and me, live. We prototype, code, and solve a real problem in your system.
Technical and process audit. In 2 weeks I tell you exactly why your system isn't scaling and how to fix it.
Briefs on design engineering, system architecture, and AI strategy.
AI & Future of WorkArchitecting focus in the age of algorithmic interruption. A reflection on creative mastery, systems design, and the discipline of subtraction.
Design Systems MasteryFor product and engineering leadership: a technical breakdown of metrics, shared debt, and tactical maneuvers to surface systemic ROI.
AI & Future of WorkFrom Alexa to Agentic Commerce: architecting interaction models for a post-screen era. What becomes of the UI when the agent is the user?

Plumbing only becomes visible when it breaks. A good design system should be invisible to developers.
Design Systems MasteryIt fails because nobody designed who decides when to break the rules. Governance beats any Figma library.
Design Systems MasteryA question on the last day of a design systems course changed everything—from emotional atoms to Amazon-scale ecosystems.
Design Systems MasteryThe day our perfect prototype started lying to us.
AI & Future of WorkSystems thinking in the age of AI.
AI & Future of WorkA trajectory focused on the intersection of design, engineering, and scale.
Building a wedding ecosystem. Collapsed development cycles by 70% using AI agents (Antigravity). Engineering custom social logic models.
Architecting the European multi-brand Design System. Strategic consolidation of 146 components into 10 atomic primitives. Improvement of communication processes between roles like product, design, and development. Multimodal design system.
Architected the world's first voice design system for Alexa. Engineered high-fidelity multimodal vision prototypes for 'Rufus'. Project centered on launching Rufus due to competitors (ChatGPT), putting original vision on hold. Redefining and scaling the definition of design systems.
Professor in UX and Design Systems. The 'bad cop' convincing designers to leave their comfort zone and learn to read (not write) code. Documenting learned knowledge from over the years.
Engineering systems, auditing workflows, and recursive learning.
Building the MVP in React. Focused on Acquisition Loops and Programmatic SEO.
Writing weekly in the newsletter about Design Engineering and documenting the founder journey on Substack.
Deep diving into React (Architecture & Performance) and B2C Monetization Strategies.
Viendo como documentar todo lo aprendido todos estos años.
Have a project in mind or want to collaborate? I’d love to hear from you.